스포츠중계 struck advertising gold when it held its first Wintertime Classic in 2008. The yearly outside recreation played on New Year’s Day has grow to be the have to-view event of the time, earning praise from equally die-tough and informal hockey enthusiasts alike.
This year, the NHL and NBC, the tv broadcaster for the match, are taking an added step to market the sport. The two not too long ago introduced a partnership to combine the game’s broadcast with a social media campaign, in a move that could gain the two corporations.
“We’re working the social and broadcast integration to test the usefulness and take a look at the data,” Michael DiLorenzo, senior director of social media advertising and marketing and technique at the NHL. “It must expand our Fb Admirer base, because folks need to ‘like’ the page to engage in. It also will create a window into the occasion for individuals who could not be in entrance of the tv.”
The concept is to get even much more followers tuned in and engaged with the sport, according to the social media consulting organization that is operating the marketing campaign.
A number of “observe and win” contests will be featured prominently on equally NBC and the NHL’s Fb and Twitter internet pages. Contestants that are fans of possibly on Fb or Twitter followers will have a possibility to get possibly a Honda CR-Z vehicle, or outings for 4 to equally Universal Orlando Studios and the upcoming 2011 NHL All-Star Match.
Both the NHL and NBC usually are not new to this kind of social media campaigns, but this is the very first time they have collaborated on one.
Starting December 23, NBC will commence having image submissions from enthusiasts of its Fb page. A number of of the photos will be chosen to air during the match. The community will also encourage the social media marketing campaign through the working day top up to the game, these kinds of as for the duration of the Rose Bowl school football sport.
The NHL has prepared its first advertising Tweet for December 31. During the game, the NHL may question followers to retweet messages and the first to reply will get a prize.
This year will be the fourth installment of the Wintertime Classic. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Subject, generally the property of the National Football League’s Pittsburgh Steelers. Other Wintertime Classic places have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Subject in Chicago and Fenway Park in Boston.